Digital Marketing Specialist in 375 Morris Rd, West Point, PA at Acts Retirement-Life Communities

Date Posted: 7/26/2019

Job Snapshot

Job Description

Acts Retirement-Life Communities, Inc., the nation’s largest owner/operator/developer of continuing care retirement communities, seeks a Digital Marketing Specialist to assist with the creation and management of numerous digital marketing strategies.

The Digital Marketing Specialist, who will report to the Director of Digital and Content Marketing, will create and execute email marketing campaigns and automated marketing journeys, both at a corporate branding level and at a community-specific level. This position is also responsible for the creation and distribution of marketing content to be used across multiple channels, including website, social media channels, and outside influencers. The ideal candidate for this position will be a highly motivated, organized and creative self-starter with experience in content marketing and digital marketing tactics. Excellent written and communication skills are a must, including the ability to interact with customers and across company departments. Experience with search engine optimization techniques for content writing is a plus.

Job Requirements

Requirements include:

  • A bachelor’s degree in marketing, communication, technology or a related field.
  • Minimum of 2 years in email, content or digital marketing is a MUST; experience in the senior living industry is a plus.
  • Computer and social media proficiency.
  • Experience with Salesforce products, including Marketing Cloud, is preferred.
  • Excellent communication, writing and creative skills.
  • Comfort level with writing for search engine optimization is a plus.
  • Ability to collaborate with various professionals at all levels.
  • Ability to travel by car and airplane.

At Acts, you can build a challenging and rewarding career with competitive compensation and benefits, and a full range of opportunities for professional growth.

Equal Opportunity Employer